About Ay Stitch

Redefining African fashion
through structure and story.

Founded by siblings Ayomikun Oluwadamilola Okundare and Ayomide Oluwatobiloba Okundare, Ay Stitch exists at the intersection of Afro-minimalism and contemporary fashion - where cultural heritage meets modern tailoring.

Ay Stitch editorial campaign portrait

Nigeria • Global Reach

Our Story

What began as a local tailoring practice has evolved into a distinct and growing fashion label with digital and international reach.

Over the past six years, Ay Stitch has become recognised for thoughtful design, a clean aesthetic, and clothing that communicates deeper narratives. At its core, Ay Stitch is not just about garments - it is about identity, structure, and meaning.

Leadership

Founders shaping
craft and strategy.

Ayomide Oluwatobiloba Okundare, Founder and Brand Strategist

Ayomide Oluwatobiloba Okundare

Founder & Brand Strategist

With over six years of experience building creative businesses, he has transformed Ay Stitch from a local tailoring practice into a recognised label with digital and international reach. His work bridges creativity and commerce to ensure artistic strength and business sustainability.

Ayomikun Oluwadamilola Okundare, Co-Founder and Creative Director

Ayomikun Oluwadamilola Okundare

Co-Founder & Creative Director

With over six years of professional experience, her direction merges Afro-minimalism with contemporary fashion. She draws on Yoruba artistry, heritage, and modern African identity to create refined silhouettes where every line, cut, and form serves a purpose.

Ay Stitch logo

Creative Direction

Tradition,
structure,
and modern form.

  • • Form and function
  • • Tradition and modernity
  • • Simplicity and depth
  • • Yoruba artistry, heritage textiles, and evolving African identity

Led by Creative Director Ayomikun Oluwadamilola Okundare, each collection balances minimalist design with cultural storytelling - from design language and seasonal capsules to campaign art direction and creative mentorship.

Strategy & Growth

Creativity,
scaled with intention.

Ay Stitch's strategic direction is led by Ayomide Oluwatobiloba Okundare, driving brand positioning, digital storytelling, operations, strategic partnerships, and international outreach to diaspora and global markets.

Our Philosophy

Intentional,
expressive,
enduring.

  • • Clean lines
  • • Structured silhouettes
  • • Refined detailing
  • • Narrative-driven design

Our Vision

Ay Stitch is committed to shaping a future where African fashion is recognised not only for vibrancy, but for intellectual depth, craftsmanship, and global relevance.

To create fashion that is culturally grounded, globally resonant, and artistically significant.

Culturally grounded.
Globally resonant.